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 Recent Marketing Articles:
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Brand Personality
Brad VanAuken, BrandForward, Inc.
"Overall, my clients have used 140 different words and phrases to describe their brands’ personalities..."
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Obama, McCain: A Political Brand Analysis
Brad VanAuken, BrandForward, Inc.
"There are significant differences between the two political candidate brands..."
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I See Only Opportunity!
Helaine Rose, Expert Media Inc
"I think now is the time to really show off the benefits of your product or service..."
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Company News:
| Local and Regional Accounts Choose Media Connection as Agency-of -Record |
Rochester Region
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Media Connection named agency-of-record for several local and regional accounts. These include LeBrun Toyota Scion, Canandaigua, Clear Choice Hearing, Penfield and Greece, and Collegiate Village Apts., Buffalo.
| RUECKERT ADVERTISING LAUNCHES CAMPAIGN PROMOTING NEW SUNY DELHI ON-LINE NURSING DEGREE |
Albany Region
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Rueckert Advertising & Public Relations LLC recently created a multi-faceted recruitment campaign for SUNY Delhi designed to bolster enrollment in the college's bachelor of science in nursing program, the first of its type in New York state.
| Firehouse Collapse to be seen on TruTVs MOST DARING |
Westchester Region
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Historic firehouse collapses while being moved, footage shot by Thom Pernice of InHouse Video will be featured in the story to be seen on TruTV's Most Daring
| RUECKERT ADVERTISING WINS EMPIRE AWARD FROM PUBLIC RELATIONS SOCIETY OF AMERICA |
Albany Region
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A public relations campaign executed by Rueckert Advertising & Public Relations LLC on behalf of the 2007 Freihofer's Run for Women (freihofersrun.com) won top honors in the Public Relations Society of America's inaugural "Empire Awards," a contest honori
| Media Connection Becomes New York State Certified Woman-Owned Business Enterprise (WBE) |
Rochester Region
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Media Connection received New York State Certified Woman-Owned Business Enterprise
| BMAP handles music editing for new STS project |
Rochester Region
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BMAP is completing the music editing for a new workout series for the famous physical trainer Cathe Friedrich.
| Cotton Hill Studios, Inc. wins International MarCom Award |
Albany Region
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(Albany, NY) Cotton Hill Studios, Inc., of Albany, NY recently received the MarCom Gold Award for their movie review podcast, Rick’s Picks. The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing an
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